Privacy Policy

We understand and respect your privacy and the need to protect your personal data. Responsible for the content of this site is Poof & Paws. This Privacy Notice applies to your use of Poof & Paws (https://poofpaws.co.uk), regardless of how you access or use this site, including via mobile devices. It describes how your personal data is collected, used, and shared when you visit or make a purchase from this website. We may update this Privacy Notice from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Controller
The entity responsible for the collection and processing of your personal data depends on your location when using the site.

Disclosure to Other Entities Overseas
We may disclose some or all of your personal data to related or third-party overseas entities under the terms of this Privacy Notice.

Data Protection Officer and Contact
Where required by law, we have appointed data protection officers. If you have any questions about this Privacy Notice or data protection in general, please contact our DPO at: support@poofpaw.co.uk.

What Personal Data We Collect and Process
When you visit the Poof & Paws website or make a purchase, we collect:

  • Identifying data such as name, address, phone number, and email

  • Payment and financial details (e.g. credit card information)

  • Billing, shipping, and order-related details

  • Any information legally required for verification or identification

Data Collected Through Cookies & Similar Technologies
We use cookies, log files, web beacons, and similar technologies to collect data including:

  • Pages visited, session duration, clicks, etc.

  • Device type, operating system, browser, device ID, ad ID

  • IP address and general location

  • Location data (if enabled on your device – usually controllable in device settings)

Purposes and Legal Basis for Processing
We process your personal data to:

  • Operate and improve the site

  • Personalize your shopping experience

  • Contact you about your orders

  • Provide customer service

  • Send you relevant marketing and advertising (if consented)

  • Comply with legal obligations

Purposes for Data Processing with Consent
With your permission, we may also:

  • Process data to fulfill orders and provide logistics tracking

  • Use general or exact location to offer relevant services or search results

  • Send marketing via email, SMS, or other channels (unless permitted without consent)

  • Share personal data with trusted third parties to provide these services

  • Comply with applicable legal requirements or defend legal claims

Third-Party Services
We use trusted partners to operate our store and marketing efforts:

Targeted Advertising
To learn more about how targeted advertising works, visit: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out via:

Data Storage and Retention
We store personal data as long as necessary for the purposes outlined above. When no longer needed, data is deleted or anonymized unless legally required to retain (e.g. tax or audit).

Your Rights
Depending on your location, you may have the right to:

  • Access the data we hold about you

  • Request correction or deletion of personal data

  • Restrict or object to processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with a data protection authority

If your data is processed based on our legitimate interest, you may object at any time for reasons related to your particular situation. You can also opt out of direct marketing at any time. Exercising these rights is free unless requests are excessive or repetitive, in which case a reasonable fee may apply.

Cookies & Tracking
We and our partners use cookies to enhance your experience and display personalized ads. To learn more and manage cookies, visit: http://www.allaboutcookies.org

Data Security
We use industry-standard measures such as encryption, firewalls, and access control to protect your personal data from unauthorized access, loss, or misuse. If a data breach occurs that may significantly harm you and we cannot mitigate the risk, we will notify you and the appropriate authority without delay.

How to Stop Receiving Communications
To unsubscribe from emails, click the unsubscribe link in any of our emails. To opt out of SMS, reply “STOP” to any message. To be removed from our marketing database entirely, email support@poofpaw.co.uk.

For further questions, visit our Contact page at https://poofpaws.co.uk/pages/contact or email us at support@poofpaw.co.uk.